Liam McMaster

Digital Design Lead

Hello. I'm a designer specialising in UI, Interaction Design and Design Systems within in-house Digital Product teams.

I'm currently working for Tesco on it’s Digital Design System, defining pattern and component libraries for websites and apps.

I’ve worked in a number of design roles at Tesco in management and hands-on positions, including development of the platform for it’s fashion brand F&F, and creative content across the estate.

Prior to that, I worked for the fashion retailer Next in senior creative and UX roles.

If you'd like to see some work please get in touch.

07766 398440
liammcdesign@gmail.com